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Opportunities and challenges in a new automotive scene

How will customers react when electrified vehicles and autonomous driving reach the mass market? That is a crucial question for the players in the car industry.

Finding our future customers

To become the most progressive premium carmaker, Volvo Cars must attract a younger and more modern generation. Here is how to do it.

Chinese success requires new ways to communicate

The Chinese premium car market is expanding at a phenomenal rate and is soon predicted to grow larger than in the United States. But as the Chinese market becomes more important, competition hardens.

Same car – a world apart

What does a villager from the west coast of Norway have in common with one of twelve million inhabitants in the global city of São Paulo? Both drive a Volvo XC90 – but they lead completely different lives.