Volvo Cars now reveals how an innovative interior design approach in the upcoming XC40 puts an end to the lack of suitable and functional storage space inside cars. This film shows how the design team declares the end of clutter by making sure that you have everything within arms-reach but also out of sight.
The new colourful Volvo XC40, Volvo Cars’ first ever entry in the small premium SUV segment, will be a distinctive car for a distinctive driver. In this film, Volvo Cars hints how the XC40 moves into new areas by giving the design team freedom to use a wider selection of colours and materials. The result is a car with a vibrancy, individuality and playfulness that the segment currently lacks.