The Volvo Saved My Life Club is maybe the most emotionally charged part of Volvo Cars’ global community. Its members in the US, China and other parts of the world are united by the belief that a Volvo has saved their life, or the life of their loved ones, in a severe car crash.
They were within a hair’s breadth from crashing into another car. But thanks to the car’s braking and stability systems that enabled evasive action, Linda Gustafsson and her father made it without a scratch. In the new Volvo XC60, the technology is taken further than ever before.
Volvo Cars has its own way of doing things, the Volvo way. This is certainly true for its brand communication where the company has teamed up with agency Forsman and Bodenfors to develop several chapters in the Made by Sweden campaign. This time, the car is the work tool for multiple Pulitzer Prize awarded photographer Barbara Davidson.